Illustrated maps – some examples and how you can use them in your business

Illustrated maps can be a powerful tool to market your business and they can be completely customised around your brand. In this article I’ll share some examples of illustrated maps I’ve drawn taking inspiration from places where I’ve lived or that I really want to visit, as well as maps I’ve illustrated for some brands.

Liverpool illustrated map

During my time at uni I had the chance to spend 6 months in Liverpool thanks to the Erasmus scholarship. 

Like many Italians, I knew all about London but not much about the rest of the UK so when I arrived in Liverpool I didn’t really know what to expect. 

In 6 months I’ve managed to know the city and its beautiful waterfront which became my favourite place to go for a stroll at the end of the day. 

I completely fell in love with the city and the people (and I’ve learnt how powerful wind can be!). 

At the end of my time there I’ve found it quite hard to leave.⠀⠀⠀⠀⠀⠀⠀⠀⠀

In this map I’ve illustrated some of my favourite places.

Copenhagen illustrated map

Copenhagen is THE city at the top of the list of places I’d love to visit! I’m a fan of the series Borgen so perhaps my opinion can be biased but I love their modern architecture and their nordic lifestyle!

Illustrated maps take me a while to complete. They are a labour of love, with all their little details, but I love illustrating them. It’s always a great excuse to explore new places and cultures!

In this map I’ve pinpointed some of the places I’d love to see!

Illustrated food map of Italy

I got quite hungry while illustrating this, I have to say! This illustrated map draws inspiration from some moments of my childhood in Italy. I used to spend my Saturday mornings touring new delis with my dad when I was little and I miss all that deliciousness. In Italy there’s lots of places where you can buy pizza by the slice and wherever I’ve lived in Italy, I’ve always found my trusted pizza shop. That’s one of the things I miss the most here in the UK!! 

Islands illustrated maps

This is part of a set of islands illustrated maps I’ve realised for Anegada, a luxury beach wear brand specialising in organic cotton pieces. The maps contribute to make Anegada branding even more cohesive and are featured on the journal section of their website.

Illustrated map of New York for Bobbi Brown

Bobbi Brown commissioned me this illustrated map of New York for their Christmas 2021 campaign.

The map celebrates the city of New York through some of its most famous landmarks. Bobbi Brown sent out this and other illustrations, part of the same series, in the form of a mailer to influencers to promote their festive collection.

Some ideas on how you can use illustrated maps to market your business

Maps can be a great tool to market your business. Illustrated maps can be customised, which means that you can use your brand colours and your logo. 

So, if you think about it, you can use illustrated maps as:

• a cool alternative to the anonymous google map on the contact page of your website.
• the featured image for a blog post.
• a keepsake of a particular event. For example, if you think about printing it on a postcard format they can function as a directional tool during the event and as a little souvenir after the event (which pinned on a wall board, with your logo on it, makes a savvy marketing choice, don’t you think?)

That’s all for now, until next time!

If you want to create a custom illustrated map for your business, I’m here to help you!

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