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Why you should hire a freelance illustrator

In an economy that’s ever more flexible as a result of the pandemic, you are perhaps considering to hire a freelance illustrator to improve your online presence.

In this article I’ll give you 4 good reasons why this can become your ace in the hole.

1. Freelancers can be hired on a project basis

The biggest advantage, if you are considering to hire a freelance illustrator, is that he/she works on a specific assignment.

Differently from staff on payroll, that is paid even when their workload decreases, working with freelance illustrators is much more cost effective because they work on a project basis.

This means that you only pay them for what you need and when you need it.

2. Freelance illustrators can help you improve your online presence

Illustration of woman on sofa

The job of an illustrators is to visualise a story, to bring elements of your brand to life. Illustrators are essentially able to turn words into memorable art. They can help you improve your brand awareness and communicate complex messages in an easy and relatable way. I explain how on this post.

Another aspect to consider is that, now that people are spending more time indoors, brands cannot leverage their physical shops as a form of advertisement. As a result of this, digital content has seen an exponential increase because people are spending more time online than outdoors.

So, if you need to increase or improve your online presence, hiring a freelance illustrator can become your ace in the hole.

3. Freelancers are not office based

Freelancers are already used to the work from home lifestyle and they actually love it.

This means that you don’t have to provide them with an office desk (if we weren’t in the middle of a pandemic) and you don’t need to supervise them to be sure that they will deliver professional work.

4. You can be sure freelance illustrators will deliver their best work

Freelance illustrators are also small business owners and, as such, they have a strong work ethic. 

They wear many hats and work very hard to keep their business thriving. For freelance illustrators is vital to create a referral system by providing professional work to their clients and, being small business owners themselves, they are aware that both their time and your time are worth money.

So, you can be sure, it’s in their best interest to deliver top notch work in the shortest time possible. 

That’s all for now, until next time!

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